Be outstanding.
“Highly Commemorated” awarded campaign.
“Be outstanding” is a campaign entered into the Drums Chip Shop Awards, which won a highly commended award in the category “best campaign to promote the Chip Shop Awards next year”.
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To win a Chip Shop award is special for any creative. Cooler, edgier, and a little bit punk, something that sets them apart from the more mainstream awards. Even the Chip Shop logo pokes fun at the D&AD pencil.
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This campaign runs with that idea and says ‘stand out’ from the other awards. The use of repetition across the page is a fun dig at those awards and then, somewhere in the crowd, is you. A lone individual, with a stand-out idea and stand-out creative sensibilities. The ad is both a celebration of the Chip Shops and a challenge to enter.
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